Hi all,
Contact sales form conversions are over rated for B2B Websites.
One Big Question - "Does every user wants to contact SALES?" specially in initial phases.
B2B sites products are normally expensive and require loads of competitor products comparisons before fixing one.
Foremost question is : Is our website content enough to sell the product?
If yes; then off you go!!! GR8
If no; then it's time to change the focus to other methods that can help conversion
Here comes the need for an extra something called "Customer Assistance" - assisting for sales
This can be a small ajax form embedded somewhere prominently in the page or a small link for inquiry on page.
It will help the potential customers to get information from tech support/sales starting from initial phases, till end.
What do we get?
Information about the potential customer that can be used to continuously track him and help in decision making.
Jazzlyn
Contact sales form conversions are over rated for B2B Websites.
One Big Question - "Does every user wants to contact SALES?" specially in initial phases.
B2B sites products are normally expensive and require loads of competitor products comparisons before fixing one.
Foremost question is : Is our website content enough to sell the product?
If yes; then off you go!!! GR8
If no; then it's time to change the focus to other methods that can help conversion
Here comes the need for an extra something called "Customer Assistance" - assisting for sales
This can be a small ajax form embedded somewhere prominently in the page or a small link for inquiry on page.
It will help the potential customers to get information from tech support/sales starting from initial phases, till end.
What do we get?
Information about the potential customer that can be used to continuously track him and help in decision making.
Jazzlyn
B2B sites items are normally expensive and require lots of opponent items evaluations before restoring one.
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