Sunday, 18 March 2012

ORGANIZATION - Less known KPI for B2B websites

As we all know that B2B analytics follows a different approach. People are always looking for special KPIs that can help the ultimate goal sales/marketing.

By analyzing the organizations visiting your website, you can get in touch with them and ask for purchase assistance. 

Here are a few key areas to look at for each organization (helps determine user interest)

1. Pages visited
2. Assets downloaded 3. Internal searches

You will be amazed to see the results.


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