As we all know that B2B analytics follows a different approach. People are always looking for special KPIs that can help the ultimate goal sales/marketing.
By analyzing the organizations visiting your website, you can get in touch with them and ask for purchase assistance.
Here are a few key areas to look at for each organization (helps determine user interest)
1. Pages visited
2. Assets downloaded 3. Internal searches
You will be amazed to see the results.
Jazzlyn
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