B2B Visitor Analytics

Think... how great it would be if we know the details of visitor who converted (filled form) on our website? What he viewed? What all he searched? What forms he filled? What queries he posted?

So that we have detailed knowledge his activity before actually contacting him for sales.

At first glance it looks difficult to get reports based on visitor, but there's a good news..... We can track back the visitor based on its organization.

It's simple....

Just store the cookie of user in database who achieved a goal (e.g. filled up a contact form, survey, feedback), create reports in webtrends based on cookie (e.g. cookie-pages, cookie-files downloaded etc.). Thus when you want to track back the visitor who converted , just fetch cookie values from database and get the corresponding cookie activity and organization details from webtrends.

Howzzaat......

ORGANIZATION - Less known KPI for B2B websites

As we all know that B2B analytics follows a different approach. People are always looking for special KPIs that can help the ultimate goal sales/marketing.

By analyzing the organizations visiting your website, you can get in touch with them and ask for purchase assistance. 

Here are a few key areas to look at for each organization (helps determine user interest)

1. Pages visited
2. Assets downloaded 3. Internal searches

You will be amazed to see the results.


Jazzlyn

B2B Analytics: Does every user wants to contact SALES?

Hi all,

Contact sales form conversions are over rated for B2B Websites.

One Big Question - "Does every user wants to contact SALES?" specially in initial phases.

B2B sites products are normally expensive and require loads of competitor products comparisons before fixing one.

Foremost question is : Is our website content enough to sell the product?
If yes; then off you go!!! GR8
If no; then it's time to change the focus to other methods that can help conversion

Here comes the need for an extra something called "Customer Assistance" - assisting for sales

This can be a small ajax form embedded somewhere prominently in the page or a small link for inquiry on page.

It will help the potential customers to get information from tech support/sales starting from initial phases, till end.

What do we get?
Information about the potential customer that can be used to continuously track him and help in decision making.

Jazzlyn

Analytics tools feature comparison

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