As we all know that B2B analytics follows a different approach. People are always looking for special KPIs that can help the ultimate goal sales/marketing.
By analyzing the organizations visiting your website, you can get in touch with them and ask for purchase assistance.
Here are a few key areas to look at for each organization (helps determine user interest)
1. Pages visited
2. Assets downloaded 3. Internal searches
You will be amazed to see the results.